wacdesignstudio

wac for HFG

2011-01-21T14:00:00.000-06:00

wac for HFG - Learn about wacdesignstudio's custom furniture comission and all the details on the Grand Opening of Houston Fixed Gear's new location!

We hope that 2011 is treating you well and that this year you get to reach all your goals. We've been really busy working on custom furniture pieces for our first commision-based project for Houston Fixed Gear.

Houston Fixed Gear is a Montrose-area custom fixed gear bike maker and bicycle parts retailer that established back in 2009. It used to be a small storefront on Westheimer Road, but like many sucessful businesses, they quickly outgrew the original location and Rosi Ruiz, proprietor and store manager, decided to move to a bigger and better space just a few blocks away.

Since the concept behind Houston Fixed Gear is to encourage people to design their bikes, their lifestyle and the spaces around them, Houston Fixed Gear teamed up with us to design and build the interior of the new store.

Borrowing elements and ideas from previous projects like Furniture Sale on North Freeway transaction desk, display units and seating units. Every piece was built using local resources and incorporating the design sensibilities that define our brand. and taking into consideration functionality and needs of the client, we designed and fabricated key furniture pieces that include the

You're Invited to the Grand Opening Party!

Please, join us for the Grand Opening Celebration of Houston Fixed Gear on Friday January 28 at the new location (2309 Dunlavy @ Fairview) from 7-10pm.

This exciting indoor and outdoor event will showcase many bikes from various designers as well as custom bicycles that can be designed to match anyone’s liking! Talented, and “secretly” well known street artist, DUAL will have plenty of art for sale and wacdesignstudio will be there to show you around the store and the furniture pieces built for HFG.

Fusion Taco and Melange Creperie will be selling an array of tasty food in the courtyard while party goers will groove to tunes by DJs Dayta, Elroy Boogie and Squincy Jones, both inside and out all night long. Models in bike wear and accessories will be displaying looks sold at Houston Fixed Gear as they pass rum tastings and cocktails generously donated by Brugal Rum.

This event will be fun for bike enthusiasts, curious and interested bike novices and just those looking for a fun Friday night event! To rsvp you can go to Facebook or send an email to rsvp@thecannonaffair.com.

We hope to see you there!

More About Houston Fixed Gear

In addition to bicycle products, Houston Fixed Gear offers services such as custom bike design, assembly, bike tune-ups, sizing, parts replacement and scheduled maintenance. The new store is located at 2309 Dunlavy Street, Houston, Texas 77006. Hours: Monday-Friday 11am-7pm; Saturday & Sunday 12-6pm (unless Rosi is out riding). Phone: 713.408.6618. website: http://www.houstonfixedgear.com. Twitter: @houstonfixed.

All images courtesy of wacdesignstudio.

Obus Lofts.

2010-09-19T12:31:00.001-05:00

For the past several weeks, wacdesignstudio has been working on a paper architecture project entitled Obus Lofts, a design experiment for the city of Houston of how to redesign the city based on a future of oil and water scarcity while maintaining the core landmark of the city, it’s freeway system.

Inspired by Le Corbusier’s Plan Obus for Algiers of 1933-1944, a massive high-rise development will be proposed under Houston’s freeway system. This project will place several twenty first century narratives together in a proposal to rebuild sprawling American cities in the form of a new condo development.

Obus Lofts will include its own product and furniture line intended for Obus Lofts’ residents, writings, drawings, an architectural model and an animation.

Periodically, we will post progress images and additional writings outlining this project. Here are some still images from the animation video that we are currently working on. For questions please contact us electronically by writing us to mail@wacdesignstudio.com.

wacdesignstudio on Houston Modern Luxury Magazine.

2010-09-15T13:16:00.008-05:00

Back in July, Chris Kelly (a contributor writer at Houston Modern Luxury Magazine) sat with us to talk about art, design and every day life. The result: A one page article featured on the September 2010 Home and Fashion Issue of Houston Modern Luxury Magazine. If you have the chance to grab a copy, make sure to turn to page 58.

In "Artists in Residence: A young couple reimagines city planning-and urban interior design," Chris Kelly introduces our current project (Obus Lofts), writes about our curved furniture pieces and describes some of our favorite things to do in Houston. If you don't have access to an actual copy of the magazine don't worry, you can read the full article online or download the magazine's digital edition here. We'd like to thank HOUSTON Magazine's senior editor Mitchell Alan Parker, the talented photographer Shannon O'Hara, and of course Chris Kelly for all their work in publishing this article.

Additionally, we'd like to thank Tony Medrano for inviting us to present last month at Pecha Kucha Night Houston Vol. 3. It was a great opportunity to meet and learn about other local creatives and talk about our work in just 400 seconds (20 images x 20 seconds each), if you where there with us you know that all the presentations were great and that the format is definitely challenging. The next Pecha Kucha Night Houston will be in November 2010 and Tony is looking for candidates willing to present, so if you want to participate or would like to recommend somebody to present, volunteer or sponsor the event get in touch with him soon.

Thanks for your continued support and interest in wacdesignstudio. To obtain more info on our Obus Lofts project, please visit our blog and website.

wacdesignstudio will be presenting at Pecha Kucha Night Houston Vol. 3!

2010-08-20T15:39:00.002-05:00

Today, we are pleased to announce our participation at Pecha Kucha Night Houston Vol. 3 scheduled for next Thursday August 26th 2010 at Domy Books in Houston, Texas.

Pecha Kucha, pronounced "peh-chak-cha", is an international non-profit organization that seeks to encourage collaboration and the open sharing of ideas in a mix of show-and-tell, open-mike night and happy hour. It has become the forum of ideas on architecture, design, culture and a lot more.

Drawing its name from the Japanese term for the sound of conversation "chit chat" its presentation format (20 slides x 20 seconds) was devised 7 years ago in Tokyo, Japan by Astrid Klein and Mark Dytham as an event for people to meet, network, and show their work in public in a format that makes presentations concise, and keeps things moving at a rapid pace.

Pecha Kucha has turned into a massive celebration, with events happening in hundreds of cities around the world, inspiring creatives worldwide. We will be presenting at Pecha Kucha Night Houston Vol. 3 along with other local creatives that include: Farrah Chickerneo, MD Clinical Research Monitor; Carlos Hernandez, Illustrator; Jenny Leonard, Designer; Robert Boyd, Author; Monica Yael Garcia, Designer and Illustrator; Ned Doddington, Architect; Steven Thomson, Writer; Cody Ledvina, Artist; and METALAB, Architects.

To learn more about the presenters and the organization visit the official website of Pecha Kucha Houston and don't forget to follow it on twitter @pechakucha_hou.

This event is free, sponsored by AIGA Houston, organized by Tony Medrano and hosted by Domy Books (located at 1709 Westheimer Rd. Houston, Texas 77098).

Doors will be open at 8:00pm and presentations will start at 8:30pm.

Make sure to arrive early as seats are limited.
We look forward to see you in the audience.
To rsvp click here.

Sincerely,

Scott Cartwright &
Jenny Lynn Weitz-Amaré Cartwright

wacdesignstudio
artists // designers

wacdesignstudio: Images from our apartment.

2010-06-21T11:55:00.007-05:00

Just wanted to share a couple of images with you... enjoy!

"I Love It, But Not For $3,000." Our Thoughts When Selling Furniture.

2010-05-02T15:23:00.006-05:00

A furniture dealer recently said to us, “The more unique an object is, the less willing a consumer is to part with their money for that object. No one really gives much thought to a cup of coffee or a pack of gum, but a customer will contemplate buying a chair or painting for their house for days, weeks, or even years."
A poignant definition of capitalism is the Marx description of a circuit in which money (M) is exchanged for commodities (C) to be sold for a larger sum of money (M’), in a never-ending metamorphosis of M-C-M’. In selling unique objects however, one should be concerned with the dashes of the circuit, all of the irrationalities that the consumer brings to the exchange. The dashes are a leap of faith that determines success or failure in selling the object.
We envision the process like a fishing trip, you prepare yourself before you enter the sales floor by saying to yourself, “today is the day, today we will find that customer who will buy our objects.”
In our limited experience, the consumer doesn’t act as willing to buy as they do in our minds. They walk through our wares sometimes with an awkward contemplation, sometimes an ambivalent meandering around the objects, as if the objects never existed.
The problem for us becomes selling our products to people that don’t feel an immediate need or desire to buy them. Customers don’t seem to buy contemplatively. This feels to us unrealistic and completely different from how other business operate.
It’s really hard to actually get what an object is worth to produce. How long it takes to make or how many design failures happen before arriving at the finished product are arbitrary factors determining the price. It could be totally fair to price an object at 3,000 dollars, but if it isn’t perceived to be $3,000 by the consumer, then it is actually worth less. The question then becomes for us, “is this object really worth making?”
Art and design are exactly like venture capitalism. We had a relative who recently passed away who was a venture capitalist. He attempted to sell revolutionary fleet management technology to the United States military. He worked on his idea for the last 15 years of his life, with the military pondering the technology for that entire time. He attempted to sell them with the only compensation being his dream of the big payoff. He died of a simple complication with diabetes he didn’t know he had. We saw him in the final weeks of his life as a blind man failing to sell his good health to his family. We think of him when we are selling. We think of him when someone loves one of our objects, but not for the amount that we are asking.
These thoughts are reminders that help us keep track of the indeterminate time we wait for a customer to make a decision. Design masks our restrained desperation for a sale and it masks our failures from our customers. As we continue to design and sell, these thoughts will always accompany us.

DESIGN FAIR 2010: MOBILE & OTHER UPLOADS.

2010-04-26T19:25:00.069-05:00

wacdesignstudio recently participated at the Design Fair 2010 benefiting Lawndale Art Center. Here are just a few images taken with our mobile devices and cameras that we would like to share with you. Enjoy!

1. Limited edition postcards mailed to invite family & friends to the Design Fair 2010.
2. Lauren Rottet lecturing on the Future of Design at DCH.
3. Loading the truck at the studio with tourists taking pics of the presidents heads.
4. Our exhibitor tags.
5. Sign that defined our booth at the fair.
6. Scott Cartwright and Michael Guidry installing wacdesignstudio's poster.
7. wacdesignstudio's littlest fan.
8. Scott Cartwright talking at Design Fair 2010.
9. Jenny Lynn Weitz-Amare Cartwright sitting on wacdesignstudio's curved chair.
10. View from wacdesignstudio's booth.
11. Jenny Lynn Weitz-Amare Cartwright sitting on wacdesignstudio's bench
12. Artists Wei Hong and Sarah Schellengberg conversing on wacdesignstudio's bench
13. Raj Mankad and Jenny Lynn Weitz-Amare Cartwright.
14. Enjoying the Preview Party.
15. Emily and Jenny Lynn.
16. Jenny Lynn Weitz-Amare Cartwright and Iris Trent Siff, co-owner of Mortar.
17. Scott Cartwright and Sacha Nelson, co-owner of Mortar.
18. Adam Gibson and wacdesignstudio.
19. Vernon Caldera and wacdesignstudio.
20. Matthew Blackburn and Jennifer Allbritton with wacdesignstudio.
21. Jenny Lynn, vintage model, and artist Sarah Shellengberg.
22. Jenny Lynn, vintage model, and artist Sarah Shellengberg.
23. University of Houston Industrial Design student and Scott Cartwright.
24. Brenden Macaluso and Scott Cartwright.
25. wacdesignstudi o with Joshua and Audrey Hardesty from HARBENGERduo.
26. Jenny Lynn Weitz-Amare Cartwright and Industrial Designer Myan Duong.
27. Blurry but fun, Eleanor Williams and Vernon Caldera.
28. Adam Gibson, Peter Glassford and Karen Olds.

DESIGN FAIR 2010: Lawndale Art Center.

2010-04-02T13:17:00.018-05:00

We are pleased to announce our participation at the DESIGN FAIR 2010 benefiting Lawndale Art Center. At the fair, we will be showing and selling our recently launched furniture pieces from "Furniture Sale on North Freeway" and new items specially built for the DESIGN FAIR 2010.

Honoring: Paula Murphy
Co-Chairs: Eleanor L. Williams and Adam Gibson
Preview Party Chair: Vernon Caldera

DESING FAIR 2010, formerly the 20th Century Modern Market, will feature vintage modern objects of the 20th century as well as cutting edge contemporary design. The best in design for furniture, glass, ceramics, lighting books, metalwork and fashion will be for sale to collectors alike.

Also, new in 2010 is The Texas Co-Op, curated by Houston retail legend Mickey Rosmarin who brings his unique and sophisticated perspective to Texas Design.

April 21, 7 pm
Free Lecture: Conversations on the Future of Design by Lauren Rottet, FAIA, IIDA Founding Principal, Rottet Studio. Decorative Center Houston 5120 Woodway Drive, Ground Floor Gallery. Free lecture presented in partnership with The Design Council at The Museum of Fine Arts, Houston and AIA Houston, hosted by Decorative Center Houston.

April 23, 6 - 9 pm
Benefit Preview Party and Sale: Shop early for the best modern and contemporary design at Lawndale Art Center. Tickets $75 per person / $60 for Lawndale Members and guarantee admission throughout the weekend.

April 24 & 25, 10 am - 5 pm
Fair Days: Two full days of shopping among a special selection of vintage modern objects of the 20th century, as well as cutting edge contemporary design. General admission for the weekend is $5.

To learn more about wacdesignstudio visit
http://www.wacdesignstudio.com
http://www.twitter.com/wacdesignstudio

To learn about other dealers and designers
participating in the Design Fair 2010 please visit:
http://www.lawndaleartcenter.org/events/designfair_2010.html
http://www.twitter.com/lawndalehouston

Notes and Thoughts on "Furniture Sale on North Freeway."

2010-03-22T23:15:00.004-05:00

As announced through postcards, e-mails, twitter and blog posts, Furniture Sale on North Freeway was recently staged at the old Landmark Chevrolet Dealership in Houston, Texas.

We arrived to the site early in the morning with every object that we made for the event and set up shop in one of the corners of the empty car lot. It was a cloudy and windy day without a soul in sight, except for the thousands of cars zipping down the freeway at 80 mph. We had our first customer around 9:30am, and from there we had visitors every 45 minutes with most people coming in groups, driving out from inner loop Houston to the site. People from the neighborhood situated behind the dealership also stopped to chat, with conversations ranging from being angry about the quality of product the dealership provided when it was in business, and being angry about the 700 yd x 175 yd concrete void left behind after the business had dissolved.

Little was spoken of our intentions, or our gesture of attempting to sell six modest objects in a space that once sold and held in inventory more products than a husband and wife partnership could possibly fathom.

Our initial intentions were out of boredom, we were originally building pieces of furniture to fit our small apartment over weekends in our family run cabinet shop in Spring, TX, with materials left over from construction jobs. We would drive back and forth on I-45 passing the empty shells of former businesses and billboards selling ugly products far cheaper than someone could build and sell locally. Our point of departure for this idea were our conversations on how ridiculous it would be to find a local market for one of a kind, small-scale furniture meant for an aging 600 square foot Montrose apartment.

Next, our conversations turned towards the site, nestled along a stretch of empty commercial space. Like many, we felt frustrated by the lack of vibrant local activity in spaces like Landmark Chevy that are found throughout Houston, space that is overbuilt and left empty that many are forced to drive by everyday. Our hopeful gesture of peddling local goods was one possible, albeit unlikely solution to these empty spaces requiring excessive capital, volume of goods, and a large customer base to fill.

Our personal fantasy was a large community of modest profit, small-scale and local businesses that could occupy these empty spaces, selling whatever goods they chose to make. We imagined that this business structure could enable a dialog with the local consumer, giving them tremendous power and input to what they needed in their community, replacing the currently accepted mass produced illusion of choice of goods that are bought without knowledge of their true costs of production, labor, or environmental impact.

OffCite. Design. Architecture. Houston

2010-03-10T17:16:00.009-06:00

From OffCite.org
"FURNITURE BUYERS UNITE! YOU HAVE NOTHING TO LOOSE BUT YOUR LA-Z BOY."
by Steven Thomson

“I came home with a high fever; my ears still hurt. Just from the noise — a ringing in my ears. It is very toxic. But it’s Houston.” Jenny Lynn Weitz-Amaré Cartwright is describing the after effects of Sunday’s Furniture Sale on North Freeway (announced last week on OffCite), a daylong event at the abandoned Landmark Chevrolet dealership on Interstate 45. Presented by wacdesignstudio, which consists of husband-wife team Scott Cartwright and Jenny Lynn, the guerilla retail event launched the studio’s first furniture line, designed and fabricated with an attention to the modesty of scale, materials, and production.

Located outside the crumbling remains of the Landmark Chevrolet Dealership, “Furniture Sale on North Freeway” reflected on the unanticipated failures of highly leveraged businesses and their effects on the city landscape.

The happening attracted about 50 people who had received mailed flyers, picked up information from Catalina Coffee, or began following the studio on Twitter. Because the space was not rented, Scott and Jenny brought an envelope full of cash to pay off potential security guards (there were none), as well as food for any wandering homeless people. The crowd was a mix of architecture students, writers, and curious locals from the adjacent Hidden Valley ranch-style development located behind the dealership. For Scott and Jenny, bringing the intelligentsia outside of their element to the edge city and putting the locals’ neighborhood eyesore to use was just as relevant as displaying their wares.

Mr. Cartwright grew up in the midst of the Woodlands McMansion boom. His father owned a custom cabinetry company, to which Scott owes much of his sense of craftsmanship, as well as keen sense of economy of material. Scott met Jenny, a native of Caracas, while both were studying at Boston’s School of the Museum of Fine Arts. When the couple came back to Houston upon graduation, Scott found that his native Woodlands had been almost completely built out, leaving a dismantled craft construction industry in its wake. The Cartwrights chose to interpret the recession on their own terms, founding a hyper-local design studio focusing on the discourse of contemporary art and its relationship to design and architecture.

They define their “design art” as any artwork that attempts to play with the place, function, and style of art by commingling it with architecture, furniture, and graphic design. The forms are simple and composed of repossessed construction materials. Explains the duo, “It is more about the objects than about comfort and pop, we are currently not designing furniture to please anyone or solve other people’s problems, we are designing and building furniture as a way to find the answers to/and/or compare them to global and local issues concerning the current state of the economy and capitalism.”

Though no pieces were sold, the show on the North Freeway created a dialogue with the community on the failure of high leverage business, massive turnout, and mediocre quality goods versus the idea of a low leverage business, locally built, and individually handcrafted. In the long run, wacdesignstudio believes that this model will be the standard for creating a sustainable, growth-oriented local economy.

Posted by Steven Thomson on March 11th, 2010 at 2:14 p.m on OffCite.org

THANK YOU!

2010-03-08T17:10:00.001-06:00

To everyone that had the chance to go to The Furniture Sale on North Freeway, thank you... we truly appreciate your support. "Thoughts and Notes on the Furniture Sale on North Freeway" will be published this weekend on this blog. And to those that were not able to go to the event and would like to know about this and upcoming projects contact us via e-mail at mail@wacdesignstudio.com

OffCite. Design. Architecture. Houston

2010-03-05T17:10:00.009-06:00

From OffCite.org
"GUERRILLA FURNITURE SALE"
by Raj Mankad

In January, the New York Times reported that employment at US architecture firms had dropped from its July 2009 peak at 224,500 to 184,600 by November. Commercial development has ground to a halt, the big car manufacturers have pulled the plug on many dealerships, and a number of big box stores have closed. As an article by Susan Rogers in the next issue of Cite will discuss, vast amounts of land in the city are withering, wasting, wild, and waiting. It is in this context that two young designers have announced a “guerilla retail event,” the “Furniture Sale on North Freeway.”

From their press release:

wacdesignstudio is pleased to announce “Furniture Sale on North Freeway” a guerrilla retail event that will take place on Sunday March 7th 2010 from 9:00 a.m. to 5:00 p.m. in the abandoned lot of the former Landmark Chevrolet dealership located at 9111 N. Fwy, Houston, TX 77037. wacdesignstudio is an independent design studio founded in 2009 by Scott Cartwright and Jenny Lynn Weitz-Amaré Cartwright that focuses on the discourse of contemporary art and its relationship to design and architecture. In “Furniture Sale on North Freeway” wacdesignstudio will be launching its first furniture line, a line designed and fabricated with an attention to the modesty of scale, materials and production. Located outside the crumbling remains of the Landmark Chevrolet Dealership, “Furniture Sale on North Freeway” reflects on the unanticipated failures of highly leveraged businesses and their effects on the city landscape. wacdesignstudio intends to create the hopeful gesture of a small design business selling its locally designed and manufactured product to local customers.

The event recalls the antics and provocation of Ant Farm and the Art Guys.

Posted by Raj Mankad on Friday March 5th, 2010 at 7:30 a.m on OffCite.org

POSTCARDS SENT

2010-02-23T22:08:00.005-06:00

Postacards were dropped at the United States Post Office, you might be getting one in the mail... "Furniture Sale on North Freeway" Sunday March 7th, 2010 in the abandoned lot of the former Landmark Chevrolet dealership located at 9111 N. Fwy, Houston, TX 77037.

FURNITURE SALE ON NORTH FREEWAY

2010-02-12T20:09:00.010-06:00

wacdesignstudio is pleased to announce “Furniture Sale on North Freeway” a guerrilla retail event that will take place on Sunday March 7th 2010 from 9:00 a.m. to 5:00 p.m. in the abandoned lot of the former Landmark Chevrolet dealership located at 9111 N. Fwy, Houston, TX 77037.

wacdesignstudio is an independent design studio founded in 2009 by Scott Cartwright and Jenny Lynn Weitz-Amaré Cartwright that focuses on the discourse of contemporary art and its relationship to design and architecture.

In “Furniture Sale on North Freeway” wacdesignstudio will be launching its first furniture line, a line designed and fabricated with an attention to the modesty of scale, materials and production. Located outside the crumbling remains of the Landmark Chevrolet Dealership, “Furniture Sale on North Freeway” reflects on the unanticipated failures of highly leveraged businesses and their effects on the city landscape.

wacdesignstudio intends to create the hopeful gesture of a small design business selling its locally designed and manufactured product to local customers.

wacdesignstudio's brand.

2010-02-02T10:56:00.000-06:00

As you may noticed in a previous post, we acquired a copper brand and all of our furniture is being stamped with the name of our design studio.

While we worked.

2010-01-30T21:08:00.005-06:00

We were very excited to share with you a few behind the scenes images of our upcoming furniture line. Sadly most of the images were taken from our mobile phones and Jenny's Blackberry got stolen, so we lost most of our images and videos... these are the only ones we had on our e-mails. Enjoy them...

Making Progress.

2010-01-24T22:04:00.002-06:00

Hello strangers.

Good things will come in February and March. Right now we are just finishing logistic aspects for our Furniture Sale on North Freeway, like the date and times. The postcards will be out and distributed soon. We are also trying to get used to our daily schedules because we both have day jobs... and we need to sleep, eat, think, clean, etc.

HAPPY NEW YEAR!

2010-01-01T18:01:00.003-06:00

Message from wacdesignstudio //
"Live Online: January 1st, 2010."

wacdesignstudio started the new year by finally launching wacdesigsntudio.com

SITE UPDATE

2009-12-30T14:26:00.012-06:00

From our desk @ Summer Street Studios //
"Site Due Date: January 1st, 2010."

This has been a long, long year... we have been working on the furniture line since July, and we have been holding the images for so long because we want to launch the website along with the launch of the line, and the building process has taken longer than expected mainly because we both have day jobs and we were lacking a private studio space.

Just recently we were able to rent a studio space at Summer Street Studios in the same building where David Addickes works his Presidents Heads, and we are so happy to be able to afford it, but so sad that we are not able to be there 24/7.

Then the Holidays came and family members were visiting... geez! No time for anything, I cannot wait until this year ends! We have set ourselves a goal: the site must be launched by January 1st, 2010 by 6:00pm Central Standard Time. If we do not do it, we will never do it.

So, get ready to see a gorgeously designed website, a sneak preview of the furniture line and information regarding our first big project of the year! wacdesignstudio wishes everyone that reads this post a very Happy and Prosperous New Year!

Cheers!

SUMMER STREET STUDIO

2009-12-14T08:50:00.008-06:00

We are happy to announce that wacdesigsntudio has officially moved to Summer Street Studios!

Johanna Grawunder

2009-11-05T17:55:00.025-06:00

From imm cologne news //
"Experimental Design and Art are the Drivers for the Entire Industry."
Johanna Grawunder Interviewed by Claudia Wanninger.

The Trendboard has been talking about the end of design icons. What does that mean for interior design?

Yes, that’s something we discussed, but I don’t think it’s as absolute as that. In my opinion, there will always be iconic design. Because whether or not an object has cult character depends on the design itself and not on whether it’s marketed using that particular label. Many things are designed without a single thought being given to their symbolism, but they manage to capture consumers’ imagination at a certain moment in time all the same, so they come to represent a certain zeitgeist. What has really changed is people’s need to fill their homes with designer items as if they were toy chests. That attitude has gone slightly out of fashion.

Does that mean we’ve grown tired of all those hip things?

We’ve simply had our fill of all that stuff, of being bombarded by their symbolism. That’s a sign of our times, too. People are slowing down more and looking for a neutral space, a sanctuary. They’re still surrounding themselves with a few very special pieces, but that’s the whole point: just a few.

So the “Rehab” trend identified at the Trendboard workshop, a kind of aesthetic self-therapy, can be seen as a general purge?

Obviously not everybody is adopting this attitude to the same extent, or even consciously. But you can certainly say that reflecting on what you really need is a general trend. The picture of a typical American refrigerator springs to mind as a good comparison. Besides being incredibly big, it’s crammed full right to the back of its 75-cm-deep shelves with ketchup, mustard, mayonnaise, leftovers, fruit and masses of little containers, even though you’ve long since forgotten what’s in them or where they came from. I guess that’s part of the American culture: people think they need a full refrigerator because otherwise they might starve to death or whatever. You can’t eat design, obviously, but there is something you could call design consumption – and that used to be driven by the desperate desire to own something, by the satisfaction of getting it out, and also by the fear of missing out on something if you didn’t buy it. But now people are starting to empty out their refrigerators and only using them to store what they need right now. It’s not so much a question of ownership any more.

Could it also be that we need less design because it’s not as special as it used to be, because it’s become part of everyday life?

Yes, definitely. But even a non-design kind of design is still design. Take the Kolumba Museum here in Cologne: even though you sense the hand of the architect, Peter Zumthor, very strongly, it all looks as if he hadn’t done much at all. And yet it’s precisely the wonderful design of a neutral palette of floors, walls and paths which, despite the minimalist aesthetics, are nevertheless incredibly rich in terms of the spatial arrangement, materials, light and so on. Even if people are tired of design, I still think they need designers because, at the end of the day, design can improve their lives – with spatial concepts, materials, colours and a few special pieces of furniture.

Can restricting yourself to the essentials really be a help?

That’s a talking point again right now. Although actually, in times of economic crisis, people haven’t necessarily turned towards minimalism in the past, they’ve looked for comforting, cosy surroundings instead. At the end of the day, people like colours and shiny things and don’t like going without them to live in a minimalist cell instead. Especially not if they’re clinging to a job they don’t even like or struggling not to go under. On top of that, I’ve always felt there’s something a bit ungenerous about really minimalist design. It’s as if people are trying to keep their personality a secret: everything is hidden away in drawers, be it grandma’s cushions or the family photos. Sometimes it makes sense, for instance if you want a calm, simple design for your bedroom, but in other areas you want to be more generous and express your personality. I think hiding everything away is just as outdated as cramming your home full of design objects.

So it’s a case of regarding design less as an objet d’art and more as a friend?

Right, as a friend who accompanies you through life – or even as something you love. Design isn’t going to solve world problems like famine or disease. We don’t really need this furniture to survive. Seen from that perspective and at the level we work on, design is actually a luxury. But the kind of luxury we all need from time to time. Personally, I tend to see male or female traits in my furniture. I work on an old metal desk, for instance, a “tough guy” who looks at me provocatively and waits for me to finally go ahead and open the drawers; but “he” has a lot to put up with as well.

But aren’t your limited editions essentially pure luxuries?

Art Design isn’t just a case of making rich people happy; it’s a form that allows us to experiment with various ways of living. A lot of the things we try out are later translated into commercial products for the mass market. That’s why it doesn’t make any sense to talk about copies when that happens, because that’s actually precisely what our work is all about: communicating ideas. It’s gratifying when ideas that initially manifest themselves in an esoteric or artistic arena assert themselves in other areas and find their way to people, be it via design or fashion. Then you feel that all the research you’ve put into it has been worthwhile.

What role do shows like the Design Miami/Basel, the Milan furniture fair or the imm cologne play in all this?

Design Miami/Basel has categorised a phenomenon that existed anyway in the form of limited editions, installations, one-offs and so on, and has given us a platform. That was very good for Art Design. Basel is definitely the most important marketplace for Art Design – it’s not just the galleries who go there, it attracts the buyers and collectors as well. You can see Art Design in Cologne too and meet designers and friends – but it’s far less commercial. When it comes to the classic furniture trade, it’s exactly the opposite: whereas Milan shows absolutely anything connected with design – as well as a lot of stuff that has nothing to do with design at all – the imm cologne shows a kind of edited version of the new developments, selected according to their commercial potential. What’s shown here is what will eventually end up in people’s homes in Europe, China, America or wherever. The imm cologne is less exclusive in terms of the products it shows than it is in terms of the companies that present themselves here. Whereas Milan combines all the influences in a huge, fascinating show, the Cologne fair – because it takes place in January – has time to concentrate on an edited version, and that’s what’s so good about it. Of course there are distractions here too, but not to the same huge, sprawling extent as in Milan. Most of the people who come to Cologne have a serious interest in design and ordering, because they want to fill their stores with beautiful things.

Is that what makes Cologne so attractive – the commercial side of things?

No, there’s more to it than that. For me, its main appeal lies in the juxtaposition of the commercial and the experimental, and especially the talent forum D3 Design Talents. In the last two years in which I’ve sat on the jury of the D3 Contest, the presentation has been extremely good, really amazing, and shown an incredible amount of talent. In my opinion, it’s this quality and the generosity with which the imm cologne invites the approx. 30 selected contestants, helps them with their prototypes and presents them at the show that makes Cologne unique. In this respect, it’s as if the imm cologne is acting as a non-profit organisation, giving the upcoming designers and students a forum for presenting themselves on an important international stage without having to compete with thousands of elitist events by star designers. So on the one hand you’ve got a professional selection of commercial design, and on the other a strong area of purely experimental design. And the two complement each other wonderfully because there’s nothing standing between them. Both sides can learn a lot from each other. It’s an elegant, intense reduction of what happens in the design world, like the essence of a good sauce.

This year you were the architect on the imm cologne Trendboard. Did you find the method of discussing the current tendencies in design and how they sometie in with consumer groups, the so-called milieus, a helpful approach?

You mean the working model of coining meaningful and “evocative” terms for certain attitudes and trends and correlating them with what’s happening in design right now? Well, it results in a construct that doesn’t actually exist in reality, of course. But it’s a very interesting and helpful construct all the same. Especially for the public, for certain sections of the design world and for lots of manufacturers who want to get an overview and understand what’s happening beyond their factory walls. With its sketch-like texts, the Trend Book creates a narrative catalogisation that’s both important and useful, especially as its conclusions point the way to the future. This year, however, I would have liked to send a signal appropriate to the cataclysmic event that’s befallen us all: the economic crisis. During the workshop, I compared the crisis and its long-term implications with the atomic bomb, Sputnik and the invention of Google. Because even if the impact of economic change is slower to take effect, it’s none the less dramatic. The workshop could have been an opportunity to show all the different solutions that are possible. But at the end of the day, the Trend Book is mainly about creating a record of emerging developments and not so much about arguing the case for the ones you think are right. Even if that’s precisely the kind of thoughts a lot of designers are having right now.

In view of the drastic changes our society is experiencing as a result of the economic crisis, which of the trends do you think will prove the most enduring?

The aspect of durability that’s already apparent in many of the pieces we collected during our preparations for the workshop, like the chair by Konstantin Grcic or the one by Jasper Morrison. To put it simply, the things that will last will be things that are well-made – i.e. things with good-quality materials, good workmanship and good design. I also think the trend towards experimentation will continue as well, even though the something times crazy ideas younger designers are coming up with don’t have much chance of survival on the market. I happen to believe that experimental design – regardless of whether it’s the work of young or established designers – is the only salvation for the design industry. Firstly, maybe not selling millions of everything is a good thing – good for the environment, good for culture and good for consumers, too. Secondly, without all the crazy experimental stuff, none of the other stuff would ever exist. Research, experiments and even to a certain extent “Art Design” are the drivers for the entire industry – even though the industry might not be willing to admit it.

Is it the tendency towards purification and purging that’s creating the necessary latitude for experimental design?
It’s largely the many young designers who are seeking their own means of expression and who have all kinds of possibilities for trying things out and presenting themselves to the public, even without a manufacturer. That’s leading to a lot of new ideas. For people like that, the crisis could definitely be a chance to think about what they really want to do. I also have to ask myself what I’m actually doing, what exactly I’m contributing to our culture and what I’m taking from the earth to do so. In what way am I trying to change people, what feelings do I want to convey to them? Do I want to solve a certain problem for them or do I want them to take something seriously, do I want to make them happy or is it a more a case of wanting to discipline them?

And what conclusion have you come to?

I want to give the people who use my things a good feeling – it’s as simple as that. That’s why I use a lot of colour and light.

What about the designer’s responsibility for the consumer products he makes, or for the ecological sustainability of his product designs?

He certainly does have a responsibility, and I think it’s good that it’s being talked about so much right now. Take the new Magis chair by Jasper Morrison, which suddenly combines plastic with wood – that’s totally untypical of Magis. Maybe not all companies are that open to change and not all designers are as charismatic as Jasper Morrison, but we do have a certain influence on the manufacturers’ decision, they might just need a little push in the right direction. I know that sounds a bit corny, a bit like the generation of ’68’s philosophy, but I also feel a sense of responsibility to cause as little damage as possible with the few limited-edition pieces I produce.

And yet you use a great deal of plexiglas?

Yes I do, but there’s more to sustainability than using ecologically neutral or recycled materials – it’s a question of the amount of materials you use as well. You ought to choose the material you need the smallest amount of in order to achieve your goal – long-term, that’s the most resource-friendly approach. A steel structure might be less expensive than acrylic which, when it comes down to it, is made from petroleum. But I don’t use masses of it, I use it like a really precious material. What the buyer gets from me is a chandelier made of plastic discs rather than crystals. Maybe one day it will end up hanging in a museum as a curiosity, as an example of all the things people used to make out of oil, and some little girl will say “Daddy, what’s oil?”

What about the near future?

The current situation is an opportunity for each and every designer to give his work some serious consideration and not just do something because it’s fun or cool. At the end of the day, that gets pretty boring. And if you look at the design icons by today’s masters – the work of Jasper Morrison and Konstantin Grcic, Ron Arad’s chairs or the little things Stefano Giovannoni has been doing for Alessi – there’s nothing whimsical about them: they’re serious design, not jokes. When design is taken seriously, it contains cultural aspects, artisanal qualities or even, in my case, architectural solutions. Then design can be an expression of something that goes far beyond itself.

Above image: Screen shot of Johanna Grawunder's interview by Claudia Wanninger.
You can find this and other very interesting interviews via imm colong news

Marcel Wanders

2009-10-29T07:59:00.021-05:00

From Marcel Wanders Official Website //
The Contemporary Renaissance of Humanism.
Foreword in: Marcus Fairs ed. Twenty-First-Century Design,
London: Carlton Book, 2006.

I remember my first design years in the early 80's. I was studying design, totally enthusiastic and ready to change the world! Design was a deep and refined cultural medium according to me, able to touch humanity in a subtle and caring way and guide it to new unprecedented heights. I looked for all the little and bigger philosophies and ideas to support my growing knowledge and -dreams.

Reacting to my endless enthusiasm my teachers and my other design-heroes used to give me their "more realistic" view and told me "Marcel, it's terrible, the people in the street are ignorant, stupid and traditional. They're not interested in the great future designs we try to realize. They have no sense of taste and are unwilling to follow us". I was shocked and couldn't understand why we, being the hero's of the future, were so incredibly misunderstood and left alone.

Later I started understanding that in fact our point of view was outdated and that our works were conceptually as well as also visually based on a design theory and sense of style which was created for the first years of the industrial revolution and the baby-days of industrial design. Architects and designers strived to produce products that could be made by machines and that would help create welfare, equality and a political foundation for democracy. They created works that celebrated the poor possibilities of the available machinery. In this period bending metal tubes and cutting wood with a machine were considered small miracles. Designers created products that were easy to manufacture but difficult to communicate to an audience which was used to beautiful, crafted, ornamented objects.

Unfortunately this once interesting quest became a stylistic dogma which is still today controlling the works of design. The industry is far more capable of creating great fantastic products but we still follow the traditional dogma and we don't use the industry's full potential. We still feel the need to make things easy, economic, functional and simple instead of inspiring and brilliant (just imagine this would be the qualities of a gift you get from your lover). When I finished school I started understanding that our public perhaps was not so much interested in our so well-engineered works because it wasn't meaningful enough to them and they were looking for more inspirational media. They were just not so interested in our ancient (design) philosophy and they wanted more out of life.

If I look into the hearts of people, sometimes I can sense what they dream of. If I talk to them I can understand their needs. Their need for surprise, for security, for contribution and growth, for individuality and familiarity. Humanity creates an endless flow of illusions and hope.
So many girls want to be beautiful princesses or flying elves, so many boys want to feel cunning knights or wise kings. Why don't we make it our goal to realize those dreams, contribute deeply to the lives of others and ourselves in the meantime. We are allowed to speak the universal language of design which can be an inspiration to so many if we find the right words to speak.

It is our responsibility to be magicians, to be jesters, to be alchemists, to create hope where there is only illusion, to create reality where there are only dreams. We cannot work for the company who pays us, we have to work for our public and create great value for them, we can no longer use humanity to serve technology, we have to use technology to serve humanity.

- Marcel Wanders.

Above image: Marcel Wanders famous head shot wearing his iconic Nose Necklace.

Starting Out/Up...

2009-09-24T11:40:00.010-05:00

As a start up business and independent designers, wacdesigntudio needs to work very hard to properly showcase its talents to all of those who will have the chance to see them. That is why the launching of most of the projects, graphicdesign℠ and furnituremaking℠ are not online yet... there are a lot of behind-the-scene things and building processes that need to be handle prior to the official site and product launch. We do not have a proper date set, but we are getting there...

BLOG UNDER CONSTRUCTION

2009-08-09T20:38:00.006-05:00

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